Start with crawlability
Before anything else, ensure search engines can crawl your most important pages. Audit your robots.txt, XML sitemap, and internal linking. Most technical wins come from making important pages easy to discover.
Fix Core Web Vitals
LCP, INP, and CLS are now foundational. Aim for LCP under 2.5s, INP under 200ms, and CLS under 0.1. We routinely see a 15–30% organic lift just from performance optimization alone.
Structure your data
Schema markup helps search engines understand your content. Implement Organization, Article, FAQ, and Product schema where it makes sense. Use the Rich Results test to validate before deploying.
SEO
Technical
Core Web Vitals